ADP - Roll by ADP
ADP App Roll advertisement
PROJECT INFORMATION
Roll by ADP is a payroll solution designed to make payroll simple and accessible for small businesses. For this campaign, we created a series of product videos highlighting Roll’s key features and everyday experience through motion, UI, and live-action storytelling.
Across the series, I focused on creating a consistent visual language for Roll while presenting product information in a clear and engaging way.
Motion Design, graphic dseign, storyboard
ADP / Malka Media
2021
After Effects, Illustrator
A motion-driven product video combining UI, typography, and 2D animation to introduce Roll’s key features and benefits.
I developed motion and graphic elements around Roll’s visual identity, using pacing, typography, and playful transitions to make the information easy to follow while keeping the experience visually engaging.
A live-action product video designed to show how Roll fits naturally into an everyday small-business experience.
I integrated Roll’s UI into the filmed scenes through screen compositing, motion tracking, and UI animation, bringing the product experience into the live-action environment while maintaining a consistent visual style across the campaign.
Responsibilities
Motion Design · UI Animation · Typography Animation · Screen Compositing · Motion Tracking
Credits
Directed by Malka media
Head of Animation : Jordan Stone
Lead Animator: EJ Brieva
Animation: Ciel Kim