Proper 12
Advertisement for Proper 12
PROJECT INFORMATION
Proper No. Twelve is an Irish whiskey brand founded by Conor McGregor. Through Proximo Spirits, we created a series of product campaigns and social content for the brand.
Across these projects, I worked with Proper No. Twelve’s distinctive visual identity, carrying its signature colors and bold personality through both design and motion.
Motion Design, 3D Animation, Compositing, Keying
Proper 12 / Malka Media
2022 - 2023
After Effects, Cinema 4D, Substance Painter
01. St. Practice Day
A St. Patrick’s Day campaign featuring Conor McGregor, filmed in a gym setting inspired by the Proper No. Twelve brand.
I created the virtual gym environment used behind the live-action footage, building and texturing 3D assets and bringing the final scene together through compositing. The environment was designed to feel like a natural extension of the brand while blending seamlessly with the filmed performance.
02. Proper 12 Cocktail Series
A series of social videos featuring cocktail recipes made with Proper No. Twelve whiskey. Blue-screen footage of each drink was keyed and combined with branded graphics, typography, and motion to create a consistent visual style across the series.
I adapted the design for different recipes, ingredients, colors, and social formats while building reusable assets to keep production organized and visually consistent across multiple versions.
Responsibilities
3D Environment Design · Modeling · Texturing · Motion Design · Keying · Compositing · Versioning
Credits
Directed by Malka media
Head of Animation : Jordan Stone
Animation: Ciel Kim